Recently in lower Manhattan, an astonishing new attraction/eyesore was unveiled. A massive white marble mausoleum, it’s what officials quoted in newspapers like to call a “transport hub”, which makes slightly more sense, but has vastly less terrifying supernatural impact than, its official title: THE OCULUS. Built in the hole left by the twin towers, a respectful 15 years later, it connects my beloved/behated PATH train (which sometimes runs under the Hudson river to Jersey City), with the NYC subway. Check this thing out:
Apparently designed to resemble a just-released dove, it feels much more like wandering around inside a bleached whale, which is surely a boon to lovers of biblical re-enactments, and hopefully doesn’t attract the attention of too many psychotic Ahabs. At 5PM daily, a wave of humans gushes though its gaping doors, from which New Jerseyans are filtered, like loud pushy plankton, and swallowed up by the PATH station. They are then discharged from the back of the whale and deposited in New Jersey where New Yorkers don’t have to think about them.
I’m sure the Oculus is meant to represent freedom, or liberty, or justice, or one of the other American-owned abstract concepts that make my adopted homies well up with national pride. But predictably, it’s really there to showcase that one overarching western idea: consumerism. When I first wandered through the space, none of the shops was occupied, and I very naively imagined an array of friendly welcoming independent purveyors of goods and services aimed at the commuter. I envisioned a bakery, a bookshop, maybe a fishmonger, meatmonger, Flowermonger Dude!- places useful to a working person on their way to or from work. Instead the’ve installed Hugo Boss, Kate Spade, John Varvatos, and various other high-end boutiques with people names. And of course, they’re always empty. Who’s buying a thousand-dollar suit at a train station? But I suspect the shops aren’t there to be patronised. It might be worth Hugo losing that presumably astronomical rent to have his storefront seen in such a high-profile building. At least he’ll show up in the background of a million Instagram photos each day.
It also occurred to me that putting such recognisable brands in a new and slightly intimidating building might be to reassure the populace; to soothe our panic at the sight of something weird and foreign. It’s like when I cook my family something exotic for dinner, I always include something recognisable so they don’t run and hide in my skirts. Like my celebrated Croatian Goulash with Hot Dog, or Vietnamese Pho with Oreos. This strategy has proven successful in many areas, like when Beethoven put that da-da-da-dummm thing that we all know so well into his 5th Symphony; and instead of painting just anyone, da Vinci chose Mona Lisa because he knew we’d all recognise her. Those guys had Seamless Familiarity Integration sewn up before breakfast!
I’m hoping that if this Oculus is deemed a success, it will spawn a chain of Worldwide Oculi, each more terrifying and, erm, megapterine than the last. The Oculus Down Under: It’s Humpback for More! And so on. But until then, it’s another vulgar, overblown, outsized New York speciality, and I have no choice but to tiptoe timorously through its turgid intestines every day. It’s a colossally ostentatious waste of public money, and I think it’s way cool.